In a response to Michael Rosenblum's post at Rosenblumtv.
Michael offers some great insights into a radical approach to traditional news gathering. Here are some of my additional points I propose regarding the inevitability of this revolution:
1) Accessibility - In our time displaced economy (think Tivo), we have access to news and information anywhere anytime (think iPhone). Thus I see less reliance on traditional, fixed time, hour long broadcasts to get this. Consequently, I also see the ‘pull’ vs ‘push’ paradigm continue to proliferate because it increases the consumers control to WHEN they get information - realtime even.
2) Relevance (trust) - Increasingly, there is less trust and relevance with traditional media outlets. The social revolution has also enabled consumers to find and choose WHERE they get their information and how personally relevant it is to them. The ‘reality’ trend alluded to this, but traditional media still clung to over produced segments that the online generation saw right through. What is needed is information from people (plural) who consumers can relate to, raw, and niche targeted.
So how do I see this playing out… Imagine traveling to Europe and with a few free days you decide to take a side trip to Paris. Since you had little time to plan this trip, you pull out your iPhone and bring up Google Maps. With GPS, the iPhone knows your current location and suggests events/meetups/restaurants/sights/news going on within your immediate area right now. Like, a new exhibition at the Musee d’Orsay today (with directions and link to buy tickets), or transit workers on strike, so recommendations to take a taxi. Also, right from Google Maps are video overlays of short 2 min VJ dispatches describing these; exactly tailored to your likes/dislikes and from your ‘trusted sources’.
I believe the above scenario is not a question of if, but when.
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