In a response to Michael Rosenblum's post at Rosenblumtv.
Michael offers some great insights into a radical approach to traditional news gathering. Here are some of my additional points I propose regarding the inevitability of this revolution:
1) Accessibility - In our time displaced economy (think Tivo), we
have access to news and information anywhere anytime (think iPhone).
Thus I see less reliance on traditional, fixed time, hour long
broadcasts to get this. Consequently, I also see the ‘pull’ vs ‘push’
paradigm continue to proliferate because it increases the consumers
control to WHEN they get information - realtime even.
2) Relevance (trust) - Increasingly, there is less trust and
relevance with traditional media outlets. The social revolution has
also enabled consumers to find and choose WHERE they get their
information and how personally relevant it is to them. The ‘reality’
trend alluded to this, but traditional media still clung to over
produced segments that the online generation saw right through. What is
needed is information from people (plural) who consumers can relate to,
raw, and niche targeted.
So how do I see this playing out… Imagine traveling to Europe and
with a few free days you decide to take a side trip to Paris. Since you
had little time to plan this trip, you pull out your iPhone and bring
up Google Maps. With GPS, the iPhone knows your current location and
suggests events/meetups/restaurants/sights/news going on within your
immediate area right now. Like, a new exhibition at the Musee d’Orsay
today (with directions and link to buy tickets), or transit workers on
strike, so recommendations to take a taxi. Also, right from Google Maps
are video overlays of short 2 min VJ dispatches describing these;
exactly tailored to your likes/dislikes and from your ‘trusted sources’.
I believe the above scenario is not a question of if, but when.
